Brandties appointed as brand activations agency for Sun International: Brandties marketing agency has announced that Sun International recently appointed its team to manage an activation campaign for SunBet. SunBet is Sun International's sports betting and online gaming platform. The main priority was to create awareness for the SunBet brand, which was achieved by … [Read more...] about Brandties appointed as brand activations agency for Sun International
activations
Five agency characteristics that all good activations partners need
Five agency characteristics that all good activations partners need: For activations to be a success, brands must appoint a strategic partner to conceptualise a cohesive brand story that resonates with their audience, says activations expert Andreas Smit. Smit adds that despite more budget currently being put behind virtual events, online and mobile engagement tactics, South … [Read more...] about Five agency characteristics that all good activations partners need
HaveYouHeard pulls together three-at-a-time activations for Diesel
HaveYouHeard pulls together three-at-a-time activations for Diesel: HaveYouHeard recently (Friday, February 28) pulled together three #DieselDenimFridays – or #DDF – experiential activations at the same time in three different Diesel stores nationwide – one each in Durban, Johannesburg and Pretoria. Two of the stores were kitted out with in-house illustrator and artwork … [Read more...] about HaveYouHeard pulls together three-at-a-time activations for Diesel
Brand activations must be about the consumer and not just the brand
Activations have a fundamental place within the marketing mix. In essence, they allow a brand to engage directly with a consumer so that they start to believe in the brand. So says Vaughan Berry, director of the Provantage Media Group Read more on: Media Update Submit your own Press Release or get free content for your publication. My Press Release (MyPR) … [Read more...] about Brand activations must be about the consumer and not just the brand
