Innovating within the agency ecosystem: By embracing and using content generators, their platforms and audience, the traditional media agency will be able to remove any bureaucracy that often stifles initiatives, writes Kevin Ndinguri, business unit manager at The MediaShop. Source: Media Update Submit your own Press Release or get free content for your publication. My … [Read more...] about Innovating within the agency ecosystem
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Empire’s new business model – from experiential to innovation agency
Empire’s new business model – from experiential to innovation agency: Previously an all-encompassing and fully female-driven experiential agency, Empire has restructured into an innovations agency. This is to better empower and enable growth of African creatives across the continent, and globally, by means of a sharing economy and a broader service offering. Source: Media … [Read more...] about Empire’s new business model – from experiential to innovation agency
Pfizer names MediaCom Beyond Advertising SA as its digital agency of choice
Pfizer names MediaCom Beyond Advertising SA as its digital agency of choice: Pfizer, one of the world’s premier biopharmaceutical companies, has appointed MediaCom’s content division, Mediacom Beyond Advertising, as its digital agency for South Africa. Source: Media Update Submit your own Press Release or get free content for your publication. My Press Release (MyPR) … [Read more...] about Pfizer names MediaCom Beyond Advertising SA as its digital agency of choice
Melissa Kelly appointed as client service director at Rogue Agency
Melissa Kelly appointed as client service director at Rogue Agency: Rogue Agency has announced that Melissa Kelly has been appointed as client service director. Kelly joined Rogue in 2012 as a business unit director. Source: Media Update Submit your own Press Release or get free content for your publication. My Press Release (MyPR) provides free South African … [Read more...] about Melissa Kelly appointed as client service director at Rogue Agency
IAS introduce Agency Credentials award at the 2016 Assegai Awards
IAS introduce Agency Credentials award at the 2016 Assegai Awards: The Assegai Integrated Marketing Awards in conjunction with the IAS has introduced a new award category into this year’s awards programme – the IAS Agency Credentials Award. This is a “world first” as this type of award does not exist currently anywhere else in the world. Source: Media Update Submit your … [Read more...] about IAS introduce Agency Credentials award at the 2016 Assegai Awards
