Behavioural

Behavioural versus demographic segmentation: On one side of the ring, we have behavioural segmentation. On the other, we have demographic segmentation. When it comes to audience segmentation, these two approaches keep cropping up. Who do you think will take the title? Well, let’s not drag the fun out of it — you can play referee and decide! Source: media … [Read more...] about Behavioural versus demographic segmentation