Baby Boomers, here's how you can approach influencers: Word on the street is that Baby Boomers don’t trust social media influencers, and although this may be true, there is still a way for this generation to reach these individuals. Boomers, you’ve got the knowledge, experience and business acumen — now it’s just time to take on a different … [Read more...] about Baby Boomers, here’s how you can approach influencers
Boomers
Boomers in PR, is it true you don’t trust influencers?
Boomers in PR, is it true you don't trust influencers?: It’s been said that Boomers who work in public relations (PR) don't trust influencers or the culture surrounding these individuals because they have been shown to be inauthentic. They would rather stick to mainstream media. media update’s Talisa Jansen van Rensburg takes a closer look at the validity of this … [Read more...] about Boomers in PR, is it true you don’t trust influencers?
