In a market where fuel is … well, fuel, retailers, including BP, face a number of threats that could result in declining volumes and a challenge to their premium positioning. BP is aiming to put customers first with their ‘go your way’ campaign. Read more on: Media Update Submit your own Press Release or get free content for your publication. My Press Release (MyPR) … [Read more...] about ‘Go your way’ with BP’s new marketing strategy