Supa Quick launches new brand identity: Tyre fitment centre group Supa Quick has begun the journey of refreshing its brand offering. Launching in May 2021, around 200 fitment centres are expected to revamp to the new look-and-feel in the next few years, from in-store design, corporate assets, processes and philosophy. The designers behind the new identity are Willem … [Read more...] about Supa Quick launches new brand identity
Brand
Momentum launches new brand campaign and TVC
Momentum launches new brand campaign and TVC: Momentum has announced that it has launched a new brand campaign that took off on Wednesday, 7 April. The '#ForcesOfMomentum' is the message behind the campaign and the initiative was kicked off with a TVC depicting the story of Alice and Matt — two individuals who've impacted each other's lives since … [Read more...] about Momentum launches new brand campaign and TVC
The colourful world of brand psychology
The colourful world of brand psychology: Have you noticed how colours are often used to describe feelings? Someone might say ‘this colour feels warm’, ‘black looks sad’ or even ‘this is a happy colour’. It isn’t just instinct — it’s psychology. And it can do a lot for your branding. Here’s why. Source: media … [Read more...] about The colourful world of brand psychology
OFyt creates brand collateral for newly launched Galaxy and Co.
OFyt creates brand collateral for newly launched Galaxy and Co.: Old Friends Young Talent (OFyt) has announced that it has created the brand collateral for TFG (The Foschini Group) and its re-imagined pure-play jewellery brand Galaxy and Co. The partnership started with the redesigning of the American Swiss brand identity in 2017 and delivering additional brand and design … [Read more...] about OFyt creates brand collateral for newly launched Galaxy and Co.
Five outstanding examples of humanising your brand
Five outstanding examples of humanising your brand: The role of public relations is to build up and sustain a strong brand reputation. The best way to do this is by humanising your brand and ensuring you remain authentic and credible. But how? By learning from the latest and greatest! Here are five brands that hit the nail on the head. Source: media update Submit your own … [Read more...] about Five outstanding examples of humanising your brand
