Connection instead of consumption, creative storytelling in place of hard selling and an always-on lifestyle means that 2016 is going to be the year of big ideas that deliver relevant content to the hungry masses, and in doing so, will build more brand love than ever before. Read more on: Media Update Submit your own Press Release or get free content for your … [Read more...] about Five big ideas that build brand love from two innovators
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Glenfiddich global brand ambassador steps into a new role
Ian Millar, Global Brand Ambassador for Glenfiddich, is taking up a newly created role of Prestige Whisky Specialist for William Grant & Sons, based at the Glenfiddich Distillery in Dufftown. Read more on: Media Update Submit your own Press Release or get free content for your publication. My Press Release (MyPR) provides free South African targeted content and … [Read more...] about Glenfiddich global brand ambassador steps into a new role
Five steps to reaching brand iconicity
What makes a brand iconic? Is there a magic formula that is true across countries and across categories – and if so, how can the magic be bottled? Added Value’s associate director, Mélanie Bonnet and project executive, Caroline Sarkis investigate. Read more on: Media Update Submit your own Press Release or get free content for your publication. My Press Release … [Read more...] about Five steps to reaching brand iconicity
3 Steps to brand iconicity
Many brands aspire to becoming iconic. However, simply creating and designing amazing products is not enough to achieve this. So says brand and marketing consultancy Added Value’s associate director, Mélanie Bonnet, and project executive, Caroline Sarkis, who say that three distinctive levels may characterise the path to reach iconicity, starting from its genesis to its final … [Read more...] about 3 Steps to brand iconicity
Brand South Africa and partners open library in Northern Cape
On Friday, 29 January, Brand South Africa, in partnership with Shout SA and Breadline Africa, handed over a newly built, and fully equipped mobile library to the learners and teachers at TT Lekalake Primary School. Read more on: Media Update Submit your own Press Release or get free content for your publication. My Press Release (MyPR) provides free South African … [Read more...] about Brand South Africa and partners open library in Northern Cape
