How to turn a brand into a legacy: Do you find yourself using the same brands as your parents? Or perhaps a friend introduced you to a product that you can't live without? A brand that has been around for decades, with a legacy for being trustworthy and delivering results is traditionally known as a heritage brand, says the team at Revlon Realistic Special Feeling. Source: … [Read more...] about How to turn a brand into a legacy
Brand
Creating meaningful brand connections in 2021
Creating meaningful brand connections in 2021: Across the board, 2020 was characterised by survival; the ever-evolving coronavirus pandemic tested the resolve of people and brands alike, says Lauren Crooks, lead strategist of Coalition Communications. Crooks says that 2021 will be defined by how brands embrace technology to meaningfully reach their audiences. Source: … [Read more...] about Creating meaningful brand connections in 2021
The types of marketing videos your brand needs to know about
The types of marketing videos your brand needs to know about: Video marketing is on a meteoric rise thanks to its influence, convenience and innovation. If you want your brand to flourish online, then be sure to choose the best video type for your online marketing strategy. But what's the right type for you? Source: media update Submit your own Press Release or get free … [Read more...] about The types of marketing videos your brand needs to know about
Putting inclusive design at the heart of your brand
Putting inclusive design at the heart of your brand: In a world that is becoming more digitised by the day, organisations should have more data and more insights into their customer needs than ever, says Nicky Brand, senior business consultant at Acceleration, a Wunderman Thompson company. Brand says that this should suggest that those with impairments should be more enabled … [Read more...] about Putting inclusive design at the heart of your brand
Gerety Awards announces brand refresh and new website
Gerety Awards announces brand refresh and new website: The Gerety Awards have announced its brand refresh and a new website with its 2021 jury, which includes some of the world’s most respected advertising and marketing leaders. The new look comes from London-based brand story-telling studio Here.We.Go. Source: media update Submit your own Press Release or get free … [Read more...] about Gerety Awards announces brand refresh and new website
