How often do brands not ‘get’ women?: The results of research in the US market has shown that as many as 91 percent of women feel misunderstood by advertisers. That striking figure should be cause for concern, but does it reflect a reality that extends to our shores? Source: Media Update Submit your own Press Release or get free content for your publication. My Press Release … [Read more...] about How often do brands not ‘get’ women?
Brands
Bayer’s Berocca and Zam Buk recognised as top brands in South Africa
Bayer’s Berocca and Zam Buk recognised as top brands in South Africa: Bayer has emerged a winner in the 2016/2017 Ask Afrika Icon Brands Survey. Bayer scooped accolades in the Wellness Category for Berocca in both the 2016/2017 Ask AfriKa Icon Brands and 2016/2017 Ask Afrika Youth Brands surveys. Source: Media Update Submit your own Press Release or get free content for your … [Read more...] about Bayer’s Berocca and Zam Buk recognised as top brands in South Africa
Ask Afrika recognises South Africa’s Icon Brands
Ask Afrika recognises South Africa’s Icon Brands: Every year, market research company Ask Afrika unveils South Africa’s Icon Brands, a unique benchmark that measures brands most loved among local consumers across the age, income, race, and language spectrums. The Icon Brands Awards, giving special attention to the top ten, took place at The Venue in Melrose Arch on Thursday, 28 … [Read more...] about Ask Afrika recognises South Africa’s Icon Brands
The art of retention – how brands can avoid losing followers
The art of retention – how brands can avoid losing followers: Growing a base of followers is usually top of the agenda for brands on social media, and a clever campaign can draw them in. Hanging on to those followers, however, is another story. People tend to get bored of brand accounts, so what can brands do to curb follower drop-off? Source: Media Update Submit your own … [Read more...] about The art of retention – how brands can avoid losing followers
Added Value offers brands a character assessment
Added Value offers brands a character assessment: A brand is brought to life by its character. It guides how the brand speaks, looks and behaves, and should be consistent across all communications. Brand consultancy and strategy company Added Value put together some tips for winning with brand character to ensure consumer appeal and competitor distinctiveness. Source: Media … [Read more...] about Added Value offers brands a character assessment
