According to global industry insights published by Saatchi & Saatchi, 64% of business executives consider ‘shared values’ as the primary reason for building a relationship with a brand. So says Bradly Howland, account director at Epic MSLGROUP. Read more on: Media Update Submit your own Press Release or get free content for your publication. My Press Release … [Read more...] about People are not rational and that’s a good thing for brands
Brands
Gamer market a new well for brands to tap
The gaming market is still in its infancy in South Africa, yet there are already around four million of them in South Africa alone. According to Garth Rhoda, managing director and partner at Detonator Media, its market with tremendous potential for brands if they can be reached and spoken to in the right ways. Read more on: Media Update Submit your own Press Release or get … [Read more...] about Gamer market a new well for brands to tap
Coca-Cola brings all its brands under one umbrella
The Coca-Cola Company, the largest beverage company in the world, has announced a new global creative campaign. Originally announced by executive vice president and chief marketing officer Marcos de Quinto in Paris on Tuesday, 19 January, the “One Brand” campaign will be launched in South Africa on Tuesday, 1 March. Read more on: Media Update Submit your own Press Release … [Read more...] about Coca-Cola brings all its brands under one umbrella
Iconic brands; the old and the new
What makes a brand iconic? Is there a magic formula that is true across countries and across categories – and if so, how can the magic be bottled? Brand and marketing consultancy, Added Value looks, at the defining characteristics of iconic brands and highlights some stand-out examples of iconic activity. Read more on: Media Update Submit your own Press Release or get free … [Read more...] about Iconic brands; the old and the new
CNN Marketplace Africa to focus on global brands in Africa this January
During January, CNN Marketplace Africa is airing a series of episodes featuring four of the biggest global brands in Africa. Each week, the programme will focus on operations of a brand on the ground, to show how it deals with infrastructural and logistical challenges that exist on the continent, and how it positions its brand to appeal to African consumers. Read more … [Read more...] about CNN Marketplace Africa to focus on global brands in Africa this January
