Sensory Marketing: What is it and which brands are successful?: Our senses connect our external and internal worlds; they mediate our understanding and moderate our experiences. We decode meaning through our network of connections, says Added Value anthropologist, Marguerite de Villiers. These interpretations are influenced by our pre-existing knowledge, memories, … [Read more...] about Sensory Marketing: What is it and which brands are successful?
Brands
SA News: Top PC brands in South Africa 2016
Top PC brands in South Africa 2016: MyBroadband’s 2016 Technology Survey has revealed that Dell is the favourite PC brand of South African techies. The survey was completed by 2,134 respondents, of which 64% were either an IT professional, IT manager, or general techie. Respondents were ... Source: "South Africa" - BingNews Despite the accent, I feel English — Jennings: … [Read more...] about SA News: Top PC brands in South Africa 2016
Tiger Brands CEO: – We cannot shrink to greatness’
Tiger Brands CEO: – We cannot shrink to greatness’: While offering scant details of its future intentions, Lawrence Mac Dougall, group chief executive officer of Tiger Brands Ltd. described the Johannesburg, South Africa-based company as “a growth company” during a recent conference call to discuss fiscal 2016 results. Mac Dougall at the outset of the Nov. 23 … [Read more...] about Tiger Brands CEO: – We cannot shrink to greatness’
Brands go big on OOH (in more ways than one)
Brands go big on OOH (in more ways than one): Out of home (OOH) has been seen as a secondary advertising medium. According to Primedia Outdoor, OOH is increasingly stepping into the limelight as a “Media Superstar” with brands using it to do more of the heavy lifting. Source: Media Update Submit your own Press Release or get free content for your publication. My … [Read more...] about Brands go big on OOH (in more ways than one)
Marketers and brands need to adapt to the digital world customers already live in
Marketers and brands need to adapt to the digital world customers already live in: In a connected world, marketers have more opportunities than ever to reach consumers and deliver marketing approaches that take advantage of those opportunities. At the Kantar TNS Integrated Marketing Forum, what consumers do in this world, and how marketing departments can best take advantage of … [Read more...] about Marketers and brands need to adapt to the digital world customers already live in
