The Psychology of Buying: Owning brand property (Part 3): Brands that successfully step into the ownership of its brand property reap rewards beyond purchase and campaigns, and can develop lasting relationships with its consumers. So says Andrew MacKenzie and Neil Hart, MD and CEO of Boomtown respectfully. Source: Media Update Submit your own Press Release or get free … [Read more...] about The Psychology of Buying: Owning brand property (Part 3)
Buying
Is programmatic buying the future of advertising?
Programmatic buying is changing the way digital advertising is bought and sold by platforms, brands and advertisers online, but what is it and why has it taken the digital advertising world by storm in the space of a few years? Read more on: Media Update Submit your own Press Release or get free content for your publication. My Press Release (MyPR) provides free … [Read more...] about Is programmatic buying the future of advertising?
How to create buy-in and influence buy-ing
As a business owner, CEO or MD, you’re likely to be overly concerned with your sales performance but less so with your brand and reputation. So says Rebecca Cronje, director and owner of Cultivate Communications. Read more on: Media Update Submit your own Press Release or get free content for your publication. My Press Release (MyPR) provides free South African … [Read more...] about How to create buy-in and influence buy-ing
Pulp Books: Online book buying with a personal touch
When Janita Lawrence started Pulp Books in 2007, it was an experiment. An art director in advertising at the time, she began it slowly; one book at a time. “It wasn’t so much that the world needed Pulp Books, but that I needed Pulp Books,” affirms Lawrence. Within a year, she was able to quit her day job to run it full-time. Read more on: Media Update Submit your own Press … [Read more...] about Pulp Books: Online book buying with a personal touch
Top tips for young investors buying property in Johannesburg
Many young investors are making the wise decision by buying property rather than renting – and the current low interest rates mean lower instalments and a greater chance of getting bond approval. Call them savvy! They often stay with their parents until they’ve saved up enough for a deposit. With rent becoming more expensive, they […] The post Top tips for young investors … [Read more...] about Top tips for young investors buying property in Johannesburg
