Consumer brands in South Africa spend millions of Rands every year on billboard, TV, radio and print advertising. But it’s getting more and more difficult (and expensive) to capture and hold people’s attention. Patrick Palmi, CEO of justpalm.com, explains his company’s new sponsored call marketing plan, and how it aims to tackle this. Read more on: Media … [Read more...] about Appeal to low-income customers with ChiChi Sponsored Call Marketing