IAB SA appoints the Digital Content Marketing Committee: IAB South Africa has announced the appointment of the Digital Content Marketing Committee. The committee is led by Sarah Browning-de Villiers and follows a process of nomination of industry leaders representing advertisers, agencies, publishers and media specialists. Source: media update Submit your own Press … [Read more...] about IAB SA appoints the Digital Content Marketing Committee
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Three types of video content your audience wants to see
Three types of video content your audience wants to see: In 2020, video content still reigns supreme, and will continue to do so going forward. Whether it’s because of how accessible this medium is on the go, or because of how much information is jam packed into a short clip, it is clear that consumers cannot get enough of video. Source: media update Submit your own … [Read more...] about Three types of video content your audience wants to see
Three reasons why you need to update your evergreen content on the regular
Three reasons why you need to update your evergreen content on the regular: Creating evergreen content is great because readers can always go back to the article and get information that will always be relevant. However, it’s important to keep going back to your articles to ensure that it’s still up to date and that everything still actually works. Source: media … [Read more...] about Three reasons why you need to update your evergreen content on the regular
Four types of content consumption you should know about
Four types of content consumption you should know about: Content consumption is a pretty big deal, especially if you’re a content creator. And, knowing and understanding the different types out there will help you choose the correct one for your audience, allowing you to better capture their attention and achieve your goals. Source: media update Submit your own Press … [Read more...] about Four types of content consumption you should know about