The way that most brands measure their investment returns from marketing and advertising is still largely based on traditional media thinking, and it is falling out of step with the demands of a new era of digital media and empowered customers. So says Cindy Diamond, Group Sales Director at Mediamark. Read more on: Media Update Submit your own Press Release or … [Read more...] about New marketing metrics needed for the age of the customer
Customer
The reinvention of customer service through advanced analytics and omni-channel
Companies looking to leverage the advantages of advanced analytics and omni-channel communication require a deeper understanding of the customer journey. That’s the latest word on customer service from Quinton Pienaar, CEO of Agilitude a Salesforce.com and customer engagement evangelist. “There is a general lack of understanding of a customer’s journey. This is exasperated by … [Read more...] about The reinvention of customer service through advanced analytics and omni-channel
4th Enhancing Customer Experience, Loyalty & Retention in Telecom Summit
The City of Johannesburg will play host to the 4th Enhancing Customer Experience, Loyalty & Retention in Telecom Summit this year; delegates from 29 countries will converge at the Radisson Blu Hotel Sandton on the 4th & 5th August 2014 to network and discuss their companies responses to the current trends in telecom consumers. Summit is officially endorsed … [Read more...] about 4th Enhancing Customer Experience, Loyalty & Retention in Telecom Summit
