Marketers and brands need to adapt to the digital world customers already live in: In a connected world, marketers have more opportunities than ever to reach consumers and deliver marketing approaches that take advantage of those opportunities. At the Kantar TNS Integrated Marketing Forum, what consumers do in this world, and how marketing departments can best take advantage of … [Read more...] about Marketers and brands need to adapt to the digital world customers already live in
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Two important tips for improving communication in a digital world
Two important tips for improving communication in a digital world: We’re all communicating with powerful devices. Images, sound, video can all be sent around the world, sometimes instantly. We use social media platforms to deliver messages about our businesses and daily life. These days, we’re all communicating to the public in big and small ways – but … [Read more...] about Two important tips for improving communication in a digital world
JumpStart celebrates first birthday as digital marketing world gains pace
JumpStart celebrates first birthday as digital marketing world gains pace: The long-term health of any industry is only as good as the new talent introduced to it. Serving this important function in local PR is JumpStart, which celebrated its first birthday on Thursday, 20 October. Its successes were discussed, and as a sponsor, Netflorist’s marketing coordinator, Jolene … [Read more...] about JumpStart celebrates first birthday as digital marketing world gains pace
Ten key trends shaping digital entertainment on demand
Ten key trends shaping digital entertainment on demand: On-demand entertainment is relatively new to the market, but it is already taking the market by storm and evolving on the fly. Taryn Uhlmann, Executive Head of Operations at Discover Digital, a digital entertainment and video on demand services company, predicts 10 key trends to shape on-demand services in the short term: … [Read more...] about Ten key trends shaping digital entertainment on demand
South African industry heavyweights discuss free speech in the digital age
South African industry heavyweights discuss free speech in the digital age: How do we strike the balance between safety and freedom of speech on the Internet? Can good intentions muffle constructive content? These were the topics under discussion at the IAB SA’s recent panel discussion on Free Speech in the Digital Age. Source: Media Update Submit your own Press Release … [Read more...] about South African industry heavyweights discuss free speech in the digital age
