Data analysis and its role in brands' digital stories: Data has played a crucial role in the emergence and evolution of digital marketing; it is the fuel that drives the engine of digital marketing, says Sizwe Dlamini, head of commercial at Idea Hive, a digital specialist agency in Johannesburg. Dlamini says, however, the quality of data you have and what you infer … [Read more...] about Data analysis and its role in brands’ digital stories
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Five tips to elevate your digital strategy
Five tips to elevate your digital strategy: In 2020, the world has experienced what is set to be the largest phase of digital disruption; just in a few short months, every brand has had to rapidly enhance their online presence and offerings, says the team at Valiant. Here, the team gives insights into how businesses can elevate their digital strategies … [Read more...] about Five tips to elevate your digital strategy
Digital Optimization partners with GWI and YOUKNOW
Digital Optimization partners with GWI and YOUKNOW: GlobalWebIndex, a leading target audience company, and Digital Optimization, New Generation Awards 2020's Small Agency of the Year, has announced their strategic partnership to drive performance and growth. Source: media update Submit your own Press Release or get free content for your publication. My Press Release … [Read more...] about Digital Optimization partners with GWI and YOUKNOW
The (very) digital wrap-up of 2020 | MyPR.co.za
The (very) digital wrap-up of 2020 | MyPR.co.za: MyPR: The (very) digital wrap-up of 2020: Gullan and Gullan Photo: Gullan and Gullan In addition, consumers have also increased their usage of streaming platforms using mobile devices or smart TV’s. To remain in touch with your core target audience, communication must take place where consumers spend their time. Here are some … [Read more...] about The (very) digital wrap-up of 2020 | MyPR.co.za
Trash for cash: South Africans fight hunger with digital currency | MyJHB.co.za
Trash for cash: South Africans fight hunger with digital currency | MyJHB.co.za: Johannesburg in the news: Trash for cash: South Africans fight hunger with digital currency: Mimi Ngalula never imagined cardboard boxes, cans and bottles would save her five children from hunger during lockdown, but over the past four months, digging through Johannesburg’s trash cans has … … [Read more...] about Trash for cash: South Africans fight hunger with digital currency | MyJHB.co.za