The do’s and don'ts of relationship marketing [Infographic]: Relationship marketing is all about building close and meaningful relationships with customers. The idea is to cultivate brand loyalty and long-term customer satisfaction over time. With this being said, marketers should follow certain guidelines to strengthen their relationship with existing consumers. Source: media … [Read more...] about The do’s and don’ts of relationship marketing [Infographic]
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The do’s and don’ts of doing business in Nigeria | The Conversation
The do's and don'ts of doing business in Nigeria: ShutterstockSouth African business investments in Nigeria are under the spotlight again after hotel and casino group, Sun International, announced it is pulling out of the country. The company cited poor economic conditions and regulatory challenges. It joins a growing list of high profile South … [Read more...] about The do’s and don’ts of doing business in Nigeria | The Conversation
The do’s and don’ts of implementing omni-channel in call centres
With more customers owning smart mobile devices, companies are facing an increasing need to communicate in other ways. Omni-channel is where all media types are channelled through the same queuing mechanism allowing call centre management to monitor and report across interactions. Jed Hewson, co-founder of 1Stream, explores the do's and don'ts around implementing omni-channel … [Read more...] about The do’s and don’ts of implementing omni-channel in call centres
