Connection instead of consumption, creative storytelling in place of hard selling and an always-on lifestyle means that 2016 is going to be the year of big ideas that deliver relevant content to the hungry masses, and in doing so, will build more brand love than ever before. Read more on: Media Update Submit your own Press Release or get free content for your … [Read more...] about Five big ideas that build brand love from two innovators
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Five steps to reaching brand iconicity
What makes a brand iconic? Is there a magic formula that is true across countries and across categories – and if so, how can the magic be bottled? Added Value’s associate director, Mélanie Bonnet and project executive, Caroline Sarkis investigate. Read more on: Media Update Submit your own Press Release or get free content for your publication. My Press Release … [Read more...] about Five steps to reaching brand iconicity
Reflecting on my five years at Ogilvy Public Relations
In the last five years, I’ve witnessed pivotal moments and historical events occur in South Africa including the hosting of the 2010 World Cup soccer tournament, the headway of democratic progress heralding 20 years of liberation and the passing of our most honoured and loved president, Nelson Mandela. So says Kajsa Claude, head of Client Services at Ogilvy PR. Read … [Read more...] about Reflecting on my five years at Ogilvy Public Relations
Five questions Ben McAdoo has to answer as Giants' head coach – SA in the News
Five questions Ben McAdoo has to answer as Giants' head coach ... Browns to make "big push" for Jackson? [UPDATED] · "Five things" about Giants' coaching search · Let's talk about BBV and its community standards · Takeaways from McAdoo's first press conference. [0] … [Read more...] about Five questions Ben McAdoo has to answer as Giants' head coach – SA in the News
Darren Cooper on H.S. football: NJSIAA supports Super Conference – Big Five
Darren Cooper on H.S. football: NJSIAA supports Super Conference The belief was that the NJSFC, since it was so large, could give the Big Five (Don Bosco, Bergen Catholic, Paramus Catholic, DePaul and St. Joseph) more possible opponents to play. And by mixing in other large non-public schools – St. Peter's Prep, ... Read more on NorthJersey.com Dengue: Five … [Read more...] about Darren Cooper on H.S. football: NJSIAA supports Super Conference – Big Five
