Four content marketing tools to consider in your next marketing campaign: Content marketing is a great alternative to consider if you’re not keen on utilising traditional marketing tactics. It is a creative strategic approach that can help redefine your brand. So, are you keen to know more? Here we go! Source: media update Submit your own Press Release or get free … [Read more...] about Four content marketing tools to consider in your next marketing campaign
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Four fundamentals that brands need in order to resonate with consumers
Four fundamentals that brands need in order to resonate with consumers: Gone are the days when a brand could broadcast a message over the radio or TV and rest assured their target audience was listening, says Tracy Jones, MD of Positive Dialogue. Jones says that consumers are inundated with content and messages across a broad spectrum of devices and brands are … [Read more...] about Four fundamentals that brands need in order to resonate with consumers
Every journalist’s four worst nightmares [Infographic]
Every journalist's four worst nightmares [Infographic]: Every journalist has nightmares about the media industry, PR professionals and the number of hours spent on the job. media update’s Talisa Jansen van Rensburg takes a look at some of the most common nightmares, as well as how these professionals can solve these particular issues. Source: media update Submit your … [Read more...] about Every journalist’s four worst nightmares [Infographic]
Four points for creating a public figure’s communication strategy
Four points for creating a public figure's communication strategy: A public relations strategy for an individual requires more effort than a brand or service. This is because individuals are humans and tend to be more complex than other offerings or representations of a brand. Therefore, they need a special kind of PR strategy to help manage their image in the most conducive … [Read more...] about Four points for creating a public figure’s communication strategy
Four things PR pros need to consider when hiring a social media influencer
Four things PR pros need to consider when hiring a social media influencer: The use of influencers in your public relations strategy has the potential to improve brand interaction and increase traffic to your offerings. Here, media update’s Nakedi Phala dives into the nitty-gritty of choosing the right influencer for your PR campaign. Source: media update Submit your … [Read more...] about Four things PR pros need to consider when hiring a social media influencer
