geodemographic

Lightstone Explore launches geodemographic segmentation tool for marketers: Lightstone Explore (LE) has officially launched Kaleidoscope, a geodemographic segmentation tool. Kaleidoscope will aid marketers and customer relationship managers in better understanding their customer base, and in identifying where to find more customers of the right target market for their products … [Read more...] about Lightstone Explore launches geodemographic segmentation tool for marketers