Five ways that your business can reach more people with hashtags: Hashtags are a key component in any social media strategy, says Zubeida Goolam, co-founder and creative partner at BRANDTRUTH//DGTL. Goolam says that when used correctly, they can increase your business's discoverability online and reach more people who could potentially be interested in your products or … [Read more...] about Five ways that your business can reach more people with hashtags
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Trend report: Budget constraints, Egg on the NPA’s face, and some hashtags keep us smiling
Trend report: Budget constraints, Egg on the NPA’s face, and some hashtags keep us smiling: It’s been a week of staying strong, being realistic, and at times, having a laugh – yes, we found the time for that too. The mini budget left us with few illusions, but also a sliver of hope, especially since the case against our embattled finance minister is starting to look … [Read more...] about Trend report: Budget constraints, Egg on the NPA’s face, and some hashtags keep us smiling
Media Monitoring: Much more than hashtags, words and clips
“The days where media monitoring was considered as a simple manual exercise consisting of newspaper cuttings (measured per centimetre), words and a hashtag or two is long gone. Today’s media monitoring is a science and ROi Africa is at the forefront of this technology, with an all-in-one system encompassing all forms of media,” says Tonya Khoury, the MD of ROi Africa. With the … [Read more...] about Media Monitoring: Much more than hashtags, words and clips
Student protesters must move beyond hashtags to real change | The Conversation
University of Johannesburg students summarise their goal in a hashtag. The question is, what happens next? Kim Ludbrook/EPAProtest movements are manifestos of a sort. Like manifestos, both political and aesthetic, they usually aim to create the support they need by seeking to identify a wrong, then proposing a way of righting it. The best and most durable manifestos seek to … [Read more...] about Student protesters must move beyond hashtags to real change | The Conversation