While some companies have decreased their investment in sports sponsorship, Old Mutual is finding it an effective tool to reach new frontiers. The financial services provider has invited cyclists from emerging markets such as Kenya, Swaziland and Namibia to be part of the annual Old Mutual joBerg2c, the country's longest paired mountain bike stage race, which takes place … [Read more...] about Sponsorship opens doors to emerging markets
joberg2c
The joBerg2c from the comfort of your armchair
Armchair cyclists can look forward to following the third edition of the nine-day Old Mutual joBerg2c across rural South Africa from the comfort of their living rooms, organisers announced. Spokesman Craig Wapnick said mountain biking was currently enjoying increased television time due to its status as the fastest growing sport in the world. "The country's longest paired … [Read more...] about The joBerg2c from the comfort of your armchair
Evans and George to challenge at joBerg2c
An on-form Kevin Evans confirmed yesterday that he and team-mate David George would challenge for the title at this year's Old Mutual joBerg2c, which starts on April 27. Fresh from his win at the Cape Argus Pick n Pay Mountain Bike Challenge this weekend, the Nedbank 360Life rider said he was looking forward to his first outing in South Africa's longest stage race. With … [Read more...] about Evans and George to challenge at joBerg2c
joBerg2c too daunting? Try the new Berg2c
Mountain bikers who find South Africa's longest paired mountain bike race a bridge too far, may want to consider the exciting six-day derivative announced by the organisers of the nine-day Old Mutual joBerg2c today. The new Old Mutual Berg2c starts on April 30, four days into the main event, and picks up the existing route from Sterkfontein Dam in the eastern Free State to … [Read more...] about joBerg2c too daunting? Try the new Berg2c
Prize Money on Every Stage for joBerg2c
Contenders in the Old Mutual joBerg2c, South Africa's longest paired mountain bike race, will now compete for prize money on every stage, organisers announced today. The third edition of the nine-day event, which sets off from Heidelberg south of Johannesburg on April 27 next year, will give daily winners a greater share of the increased R330 000 prize purse. According to … [Read more...] about Prize Money on Every Stage for joBerg2c
