The Lite Show to return for a second season: Castle Lite has announced that its YouTube initiative The Lite Show is set to return for a second season, following a successful debut season in 2020. The new season will premier on Friday, 21 May on Castle Lite's official YouTube channel, CastleLiteSA. Source: media update Submit your own Press Release or get free … [Read more...] about The Lite Show to return for a second season
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Castle Lite launches new campaign
Castle Lite launches new campaign: Castle Lite has announced that it has launched a new campaign that seeks to inspire consumers to have the confidence to own every moment. The campaign, titled 'Stay in the Game', includes a TV commercial that features Riky Rick and Trevor Noah. The brand has also enlisted the help of entrepreneur Theo Baloyi to round out the trio of … [Read more...] about Castle Lite launches new campaign
Castle Lite celebrates its award-winning campaign in Tanzania
Castle Lite celebrates its award-winning campaign in Tanzania: Castle Lite has celebrated the success of its award-winning 'Cold Tracker' campaign that was launched in Tanzania. The campaign's aim was to solve a business problem being that, on average, three out of five informal outlets in key African markets kept turning their fridges off to keep costs … [Read more...] about Castle Lite celebrates its award-winning campaign in Tanzania
Castle Lite calls off Castle Lite ‘Unlocks’ 2021
Castle Lite calls off Castle Lite 'Unlocks' 2021: Castle Lite has announced the cancelation of Castle Lite 'Unlocks' 2021 as a result of the country's on-going struggle against the COVID-19 pandemic. Castle Lite says that the decision was made in an effort to preserve the health and safety of artists, staff and the public. Source: media update Submit your own Press Release or … [Read more...] about Castle Lite calls off Castle Lite ‘Unlocks’ 2021
Castle Lite partners with Bathu in a new campaign
Castle Lite partners with Bathu in a new campaign: Castle Lite has announced that it has partnered with Bathu in a new campaign. According to the duo, their collaboration aims to ignite the expression of one's individuality through style. It also aims to inspire consumers to wear something that is representative of their personality. Source: media update Submit your own … [Read more...] about Castle Lite partners with Bathu in a new campaign
