The reality of marketing in a virtual world: The worlds of advertising and marketing shift regularly. Now, with virtual reality (VR) in the mix, things have been shaken up again. In a big way. So says Nicole Samakosky, content strategist at Cavalry Media. Source: Media Update Submit your own Press Release or get free content for your publication. My Press Release (MyPR) … [Read more...] about The reality of marketing in a virtual world
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Winning tactics for email marketing
Winning tactics for email marketing: The war against spam has meant that email marketers have had to take greater care in order to avoid landing in the junk folder. Open and click-through rates the world over have been declining, but email can still be an extremely valuable channel so long as marketers are tactical, even scientific, in their approach. Source: Media … [Read more...] about Winning tactics for email marketing
Media and marketing industry looks ahead at Future of Media Conference
Media and marketing industry looks ahead at Future of Media Conference: On Thursday, 21 July, media experts, producers, buyers and sellers, joined by marketers and brands, gathered at the Sandton Convention Centre for the fifth annual Future of Media Conference. From the future of journalism, branded content, to virtual reality, social media and big data among the many topics, … [Read more...] about Media and marketing industry looks ahead at Future of Media Conference
Shopper marketing: The path to purchase is no longer the same
Shopper marketing: The path to purchase is no longer the same: If, like most marketers, you believe that retail is the centre of the marketing universe, then it may come of some surprise to you to learn that it’s the consumer who is now that ’centre’, writes Alicia John, senior Strategist at Mortimer Harvey. Source: Media Update Submit your own Press Release or get … [Read more...] about Shopper marketing: The path to purchase is no longer the same
DUO Marketing teams up with Sparrow Schools
DUO Marketing teams up with Sparrow Schools: DUO Marketing + Communications, an integrated PR and digital marketing agency, has joined forces with Sparrow Schools, a specialised education organisation catering for learners between seven and 18 years, to deliver pro bono digital consulting services and implementation support. Source: Media Update Submit your own Press Release … [Read more...] about DUO Marketing teams up with Sparrow Schools
