Gone are the days of children being seen and not heard. Today’s youth have a voice and they are not scared to use it. The problem at times is that we’re not yet listening. We should be. This is a savvy, influential generation, with sheer numbers, decision-making power and tech know-how behind them. So says David Blyth, CEO of Yellowwood. Read more on: Media … [Read more...] about Marketing to SA’s youth: 7 ways to fly or fail
marketing
Changing the marketing world, one woman at a time
In recent years, the corporate world has been opening up its doors to women who want to grow and pursue leadership roles within the work place. Although marketing and communications has been mostly male-dominated, there is an opportunity for women to change the status quo and prove their worth. And some female leaders have certainly succeeded. Read more on: Media … [Read more...] about Changing the marketing world, one woman at a time
Marketing Indaba aims to spark fresh ideas
It is time for marketers to take some time out to re-group, gather and learn at the annual Marketing Indaba where this year’s theme is “Engage, Convert, Retain”. Read more on: Media Update Submit your own Press Release or get free content for your publication. My Press Release (MyPR) provides free South African targeted content and press releases for on and off line … [Read more...] about Marketing Indaba aims to spark fresh ideas
DTI publishes marketing, advertising and communication B-BBEE sector code
On Friday, 1 April 2016, the Department of Trade and Industry gazetted the finalised B BBEE Sector Code for the Marketing, Advertising (MAC) and Communication industry. This follows the earlier publication of a draft MAC Sector Code in 2015 which was received with concern by the industry, prompting the IAB SA to make written submissions to the DTI on the draft. Read … [Read more...] about DTI publishes marketing, advertising and communication B-BBEE sector code
ROOTS 2016: Science and marketing (Part 2)
The ROOTS survey data is now featured in the Ehrenberg-Bass institute for Marketing Science, as well as How Brands Grow 2. The findings, which were presented at Bryanston Country Club on Thursday, 7 April, show how three scientific tools can be used to grow your brand. Read more on: Media Update Submit your own Press Release or get free content for your … [Read more...] about ROOTS 2016: Science and marketing (Part 2)
