In its 2013 Global Contact Centre Benchmarking Report, UK-based contact centre outsourcing specialist, Merchants, arguably said it all: “South Africa has the most inconsistent customer experience of all countries tested.” Read more on: Media Update Submit your own Press Release or get free content for your publication. My Press Release (MyPR) provides free South … [Read more...] about The IMM Journal of Strategic Marketing focuses on contact and call centres
marketing
New marketing metrics needed for the age of the customer
The way that most brands measure their investment returns from marketing and advertising is still largely based on traditional media thinking, and it is falling out of step with the demands of a new era of digital media and empowered customers. So says Cindy Diamond, Group Sales Director at Mediamark. Read more on: Media Update Submit your own Press Release or … [Read more...] about New marketing metrics needed for the age of the customer
Are you feeling the marketing squeeze?
In the context of the current economic climate, in South Africa and the rest of the world, brands and marketers are feeling the squeeze and are stretched to deliver a marked return on their marketing investment. So says Andrew MacKenzie, MD of Boomtown. Read more on: Media Update Submit your own Press Release or get free content for your publication. My Press … [Read more...] about Are you feeling the marketing squeeze?
Marketing to Generation Z
You’d only need to look at your grandparents, your parents or your slightly annoying 13-year-old cousin to see that every generation has its differences. Marketers make use of these differences through generational marketing, and the newest set of consumers is ‘Gen Z’. Read more on: Media Update Submit your own Press Release or get free content for your … [Read more...] about Marketing to Generation Z
Launch of inaugural Africa Marketing Week announced
The African continent matters. It can no longer be compromised nor neglected. Africa should be at the forefront of creating its own stories, inspiring Afro-centric activities, tools and analytics. Read more on: Media Update Submit your own Press Release or get free content for your publication. My Press Release (MyPR) provides free South African targeted content and … [Read more...] about Launch of inaugural Africa Marketing Week announced
