The word ‘content’ or the phrase ‘content marketing’ is the current buzzword. In fact, it has been for a while now. One only needs to do a quick search on the Internet to know that. Type either into Google search and you will get some ten million hits in half a second combined. And yet, we are still hungry for more. Read more on: Media Update Submit your own Press … [Read more...] about What’s trending in content marketing?
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The future of FMCG marketing
Jacqueline Jacobs, sales and marketing director of Bliss Brands, outlines the key trends in FMCG marketing for 2016. As a marketer, it comes naturally to me to look to the future and constantly think of new and exciting ways of engaging with consumers, creating brand affinity and ensuring that sales targets are not only met but surpassed. Read more on: Media … [Read more...] about The future of FMCG marketing
How to make an authentic marketing impact in 2016
While technology will dominate marketing direction in 2016, from virtual reality to tapping into smart everything, Sheila McGillivray, tribe leader at One Lady and a Tribe, provides four exciting trends that will see brands strive to make a more authentic impact. Read more on: Media Update Submit your own Press Release or get free content for your publication. My Press … [Read more...] about How to make an authentic marketing impact in 2016
Lynne Gordon; marketing with cultural vibrancy
After ending up in marketing by chance more than 15 years ago, Lynne Gordon, MD of Added Value, has seen many marketing trends come and go. There’s the simple, linear ways of measuring consumers and complex strategies to achieve cultural vibrancy to name but two. Regardless of the trend, Gordon believes marketers must include consumers in their story. Read more on: … [Read more...] about Lynne Gordon; marketing with cultural vibrancy
Macrocosm Ultra Digital: Your Digital Marketing Partner
Macrocosm Ultra Digital Pty Ltd is a leading internet marketing company based in Cape Town, South Africa. They are specialised in search engine optimisation, social media marketing, pay per click marketing, link building and all other internet marketing. Their digital marketing services generate qualified traffic and lead for your business. Things that may interest you about … [Read more...] about Macrocosm Ultra Digital: Your Digital Marketing Partner
