Globetom has provided an innovative solution for Klein Karoo Seed Marketing (KKSM) Zambia, an Agribonus client, to assist them in collecting customer information in the informal, prepaid market they operate in. This was done through an SMS competition enabled by Globetom’s GP3 and iWin solutions. “This solution is an example of Globetom’s platform innovation where […] … [Read more...] about Globetom provides Klein Karoo with innovative marketing solution.
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‘Go your way’ with BP’s new marketing strategy
In a market where fuel is … well, fuel, retailers, including BP, face a number of threats that could result in declining volumes and a challenge to their premium positioning. BP is aiming to put customers first with their ‘go your way’ campaign. Read more on: Media Update Submit your own Press Release or get free content for your publication. My Press Release (MyPR) … [Read more...] about ‘Go your way’ with BP’s new marketing strategy
Trend forecast: Content marketing in 2016 (Part 1)
For the most part of this year, content marketing has been ‘the next big thing’. It’s everywhere and South African brands and businesses have finally began to realise its value. Read more on: Media Update Submit your own Press Release or get free content for your publication. My Press Release (MyPR) provides free South African targeted content and press releases … [Read more...] about Trend forecast: Content marketing in 2016 (Part 1)
Appeal to low-income customers with ChiChi Sponsored Call Marketing
Consumer brands in South Africa spend millions of Rands every year on billboard, TV, radio and print advertising. But it’s getting more and more difficult (and expensive) to capture and hold people’s attention. Patrick Palmi, CEO of justpalm.com, explains his company’s new sponsored call marketing plan, and how it aims to tackle this. Read more on: Media … [Read more...] about Appeal to low-income customers with ChiChi Sponsored Call Marketing
African e-commerce is gaining traction, finds Strategic Marketing Africa
With its young, tech-savvy population, increasing urbanisation and fast-growing middle class, Africa seems a natural fit for e-commerce. Read more on: Media Update Submit your own Press Release or get free content for your publication. My Press Release (MyPR) provides free South African targeted content and press releases for on and off line publishers and media. … [Read more...] about African e-commerce is gaining traction, finds Strategic Marketing Africa
