Tractor Outdoor the first OOH media owner to join IAB SA: Tractor Outdoor, one of South Africa’s largest out of home (OOH) and digital out of home (DOOH) media owners, has officially joined the ranks of the Interactive Advertising Bureau (IAB) South Africa (SA), a non-profit organisation focused on growing and sustaining a vibrant and profitable digital industry. Source: … [Read more...] about Tractor Outdoor the first OOH media owner to join IAB SA
media
The power of social media platforms is more prominent than ever
The power of social media platforms is more prominent than ever: The reliance that individuals and businesses have placed on the use of social platforms has given social media far more power than many are aware of, and it's that power that has the potential to shape society, says Zubeida Goolam, Valiant's chief creative officer. Goolam says that what started as a manner of … [Read more...] about The power of social media platforms is more prominent than ever
How social media influences a brand
How social media influences a brand: Social media has proven to be a medium that individuals and brands can use to either influence or be influenced. This ultimately shapes the brand’s personality and way of engagement going forward. Here, media update’s Nakedi Phala reveals the impact of social media on a brand. Source: media update Submit your own Press Release … [Read more...] about How social media influences a brand
Turn Left Media partners with The Social Craft
Turn Left Media partners with The Social Craft: Turn Left Media and The Social Craft have announced their partnership. The duo aims to bring a blend of skills in digital marketing, employer branding development and media strategy to the African, HR, digital and marketing industry. They also plan to expand to digitally transform corporate and employer brands in the Middle East, … [Read more...] about Turn Left Media partners with The Social Craft
Social media advertising: What are the options?
Social media advertising: What are the options?: Social media offers many advertising options, often leaving marketers confused and wondering: What is the best choice? The great thing about living in the digital age is that we are spoiled for choice — but how do you know what’s what? amaSocial’s handy guide removes the guesswork. Source: media update Submit … [Read more...] about Social media advertising: What are the options?
