micromoment

Most South African marketers understand that smartphones are reshaping their customers’ behaviour by offering personalised services and information wherever they are. Bianca Quinn-Diavastos, head of business solutions and strategy at 25AM, asks if we are doing enough to capitalise on the real-time opportunities that they provide to interact with customers at that moment of … [Read more...] about Are South African marketers missing out on the micro-moment opportunity? Part 1