By Martha Chauke Is there a right way to lose money? Or should we ask whether there is a right reason to lose money? Both questions get a big fat YES! They are right ways and reasons to lose money. Provided you are aware of the wrong ways and reasons too. Let’s face it, there are countless challenges that come with being a millennial and money is at the top of this list. Before … [Read more...] about Millennials – Lose Money in the Right Ways and for the Right Reasons
Millennials
Marketers need to care about millennials
Love them or hate them, marketers need to think about millennials. This demographic is a key consumer segment in South Africa. They have the decision making and purchasing power and marketers need to appeal to that. This is why it’s important to understand millennials, says Michelle Jones, head of Content at Rogerwilco. Read more on: Media Update Submit your own … [Read more...] about Marketers need to care about millennials
ASUS Discovers New Definition of Luxury for Millennials
Global survey of participants aged 19 to 35 on five continents reveals changing perceptions of luxury Johannesburg, South Africa — A recent global survey identifies how consumers between the ages of 19 and 35 — a demographic commonly referred to as Millennials — feel about tablet devices. ASUS conducted the survey with market research firm Edelman Berland as part of a ‘Luxury … [Read more...] about ASUS Discovers New Definition of Luxury for Millennials
