Multiscreen

Multi-screen use study reveals a surprising trend: In 2015, Millward Brown ran its AdReaction study in 42 diverse countries. The study drills down into consumer behavior and seeks a deep understanding of how consumers engage with advertising, particularly in digital format, so says Millward Brown director media and digital insight team Monique Claassen. Source: Media … [Read more...] about Multi-screen use study reveals a surprising trend