Activations have a fundamental place within the marketing mix. In essence, they allow a brand to engage directly with a consumer so that they start to believe in the brand. So says Vaughan Berry, director of the Provantage Media Group Read more on: Media Update Submit your own Press Release or get free content for your publication. My Press Release (MyPR) … [Read more...] about Brand activations must be about the consumer and not just the brand
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What Museveni’s priorities must be if Uganda is to become middle income | The Conversation
To achieve faster growth and development Uganda must move workers from agriculture into manufacturing REUTERS/Hudson ApunyoOne of the main areas of interest for Ugandans in the run up to the 2016 elections was the state of the economy. The Electoral Commission has declared Yoweri Museveni the winner although to date, the opposition still disputes the results. In the previous … [Read more...] about What Museveni’s priorities must be if Uganda is to become middle income | The Conversation
Why Nairobi must spread the right food message in an unhealthy environment | The Conversation
Thomas Mukoya/ReutersScientific evidence shows that consuming at least five portions of fruit and vegetables a day can prolong your life and reduce your risk of developing non-communicable diseases such as diabetes and cancer. Yet not enough people across the world are consuming adequate amounts of fruit and vegetables. In low and middle income countries, over 75% of adults … [Read more...] about Why Nairobi must spread the right food message in an unhealthy environment | The Conversation
South Africa must shift its research focus from fossil fuels to renewables | The Conversation
A carbon tax could help South Africa increase research and development in more renewable projects. ShutterstockRenewable energy makes up a very small part of South Africa’s energy mix. This needs to be improved as the country’s reliance on coal is still very high. An increase in renewable usage will result in lower carbon emissions and set the country on a more sustainable … [Read more...] about South Africa must shift its research focus from fossil fuels to renewables | The Conversation
Davos: ‘SA must get on top of this’
The Fourth Industrial Revolution is a fast train coming through town. South Africa can choose to jump on board or not, or – in the words of Nicky Newton-King, chief executive of the Johannesburg Stock Exchange – co-create the future, or let it happen around us. Read the full article by here: Johannesburg, South Africa News Submit and get free press releases here: … [Read more...] about Davos: ‘SA must get on top of this’
