personalisation

Mass personalisation is a targeting paradox: Among the most popular trends of 2020, there was one in particular that received a lot of hype — personalisation, says Isla Prentis, head of tirisano consulting at The MediaShop. Prentis says that when a trend is overhyped, however, the term is thrown around to be on-trend (often misinterpreted) rather than being applied … [Read more...] about Mass personalisation is a targeting paradox