SA launch of Pokemon Go provides fun new ways to get fit: The technology behind ‘Pokemon Go’ promotes exercise and exploration through augmented reality technology, bringing together real world elements and animated characters with GPS movement tracking. Photo: Niantic Inc The long-awaited South African launch of the globally popular Pokemon Go game is to be welcomed as … [Read more...] about SA launch of Pokemon Go provides fun new ways to get fit
Pokémon
Pokemon Go: Don’t “Go” distracted
Pokemon Go: Don’t “Go” distracted: With growing numbers of road accidents and pedestrian injuries internationally being attributed to distraction by the popular “Pokemon Go” game, Netcare is urging South African fans of the game to play it safe. “Even though the game has not launched officially in South Africa, many South Africans are already playing it and we fear that … [Read more...] about Pokemon Go: Don’t “Go” distracted
Augmented Reality: Is there life after Pokemon Go?
Augmented Reality: Is there life after Pokemon Go?: There are two words on everyone’s lips at the moment: Pokemon Go. The sudden craze surrounding the game is not a surprise, though. Pokemon is, and always has been, a popular trend among all ages, and adding augmented reality (AR) to the mix makes it all the more exciting. But is there life for augmented reality after Pokemon … [Read more...] about Augmented Reality: Is there life after Pokemon Go?
Five lessons marketers can learn from Pokémon GO
Five lessons marketers can learn from Pokémon GO: You can’t set foot outside at the moment without literally bumping into someone glued to their phones. They’re not watching videos or sending texts, as you might have thought last week. So says Michelle Jones, head of content at Rogerwilco. Source: Media Update Submit your own Press Release or get free content for your … [Read more...] about Five lessons marketers can learn from Pokémon GO
Trend report: terrorist thugs, shocking art and a weird Pokémon phenomenon
Trend report: terrorist thugs, shocking art and a weird Pokémon phenomenon: It would be great if we could have a Trend Report that doesn’t feature a tragedy somewhere in the world. France has certainly had more than its fair share, but this week also saw the arrest of four alleged terrorist thugs within South Africa’s borders. In a world like this, it’s little wonder that most … [Read more...] about Trend report: terrorist thugs, shocking art and a weird Pokémon phenomenon