PR pros, stop making these three mistakes: A career in public relations can be enriching and fulfilling, but at times, it can also be stressful. Whether you have a crisis on your hands or you’re preparing a pitch, there are a couple of common mistakes those working in PR may face. Source: media update Submit your own Press Release or get free content for your … [Read more...] about PR pros, stop making these three mistakes
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Four things PR pros need to consider when hiring a social media influencer
Four things PR pros need to consider when hiring a social media influencer: The use of influencers in your public relations strategy has the potential to improve brand interaction and increase traffic to your offerings. Here, media update’s Nakedi Phala dives into the nitty-gritty of choosing the right influencer for your PR campaign. Source: media update Submit your … [Read more...] about Four things PR pros need to consider when hiring a social media influencer
Five SEO tips for PR pros
Five SEO tips for PR pros: Search engine optimisation (SEO) in public relations is vital if you want the right people to find your client’s press releases in the sea of content online. That’s why media update’s Talisa Jansen van Rensburg has come up with the top five SEO tips for PR pros. Source: media update Submit your own Press Release or get free content … [Read more...] about Five SEO tips for PR pros
Three things PR pros need to do to avoid a crisis: SA edition
Three things PR pros need to do to avoid a crisis: SA edition: Public relations professionals need to be cautious when creating campaigns for their clients in order to steer clear of creating a crisis — especially in a country like South Africa. There needs to be a lot of thought in the messages that are being sent out because this audience is so diverse. Keen to learn … [Read more...] about Three things PR pros need to do to avoid a crisis: SA edition
Three ways for PR pros to improve media relations
Three ways for PR pros to improve media relations: Public relations practitioners know that building relationships with the media is critical, as those working in the PR field need to get journalists to pick up the stories they pitch and publish them. With this being said, what measures can these practitioners take to improve their relationships with the media? Source: media … [Read more...] about Three ways for PR pros to improve media relations
