Make the customer the protagonist Potential customers will only read if the content is centred around them. They will only have interest if the topic relates to their lives, personally. TIP: Find a way to make your ad about them. Make the brand the supporting role The benefits of the brand must only be mentioned if they will support the main idea, which is the story of the … [Read more...] about Your Script for Writing Good Copy
public relations
Drama Therapy pioneer Robert Landy at GIPCA
The Gordon Institute for Performing and Creative Arts (GIPCA), in partnership with Drama for Life, will host a public lecture and workshop by Drama Therapy pioneer, Professor Robert J. Landy. The lecture will take place on Friday 30 August, and the workshop on Saturday 31 August, both at Hiddingh Hall, UCT Hiddingh Campus. Landy’s public lecture titled “Performance Healing”, … [Read more...] about Drama Therapy pioneer Robert Landy at GIPCA
An Open Letter to Media and Citizens by the Dagga Party of South Africa
A Letter to the Editors in all media: Good Day Mr/Ms. Editor in the South African media, and to all citizens. The multitude of articles about the EFF and Mr Malema on the front pages of the press and on TV, and the willingness of the press to feature Agang, are in direct contrast with the willingness of the media to feature the policies of the Dagga Party of South Africa. I am … [Read more...] about An Open Letter to Media and Citizens by the Dagga Party of South Africa
Women24 invites participation in top female survey
Women24, South Africa’s biggest female focused website, has gone live with their latest Female Nation Survey. The online and mobile-based survey covers an extensive list of topics and ultimately aims to thoroughly examine how South African women relate to life, love, sex, politics, relationships and finance. Designed for statistical relevance in line with census demographics to … [Read more...] about Women24 invites participation in top female survey
Who is Timothy Maurice Webster?
Without actually meeting the man in person, this is a very difficult question to answer as resources on the Internet about this dynamic and thoughtful man are few and far between. So needless to say, I was very curious at the prospect of meeting Timothy and finding out a bit more about him… Timothy, according to Vuma Reputation Management’s website, has written three brand … [Read more...] about Who is Timothy Maurice Webster?
