According to global industry insights published by Saatchi & Saatchi, 64% of business executives consider ‘shared values’ as the primary reason for building a relationship with a brand. So says Bradly Howland, account director at Epic MSLGROUP. Read more on: Media Update Submit your own Press Release or get free content for your publication. My Press Release … [Read more...] about People are not rational and that’s a good thing for brands