Eight ways to craft brand messages that resonate: In the digital era, it's never been more difficult for brands to break through the deluge of information and penetrate consumer's ever decreasing attention spans, says Desirée Gullan, co-founder and executive creative director of G&G Digital. Gullan says that your brand messaging is one of the most important … [Read more...] about Eight ways to craft brand messages that resonate
resonate
Four fundamentals that brands need in order to resonate with consumers
Four fundamentals that brands need in order to resonate with consumers: Gone are the days when a brand could broadcast a message over the radio or TV and rest assured their target audience was listening, says Tracy Jones, MD of Positive Dialogue. Jones says that consumers are inundated with content and messages across a broad spectrum of devices and brands are … [Read more...] about Four fundamentals that brands need in order to resonate with consumers
Which brands resonate with South Africa’s Youth?
Considering that 51% of the South African population is under 34, knowing which brands resonate with South Africa’s Youth and why is very important for marketers. Read more on: Media Update Submit your own Press Release or get free content for your publication. My Press Release (MyPR) provides free South African targeted content and press releases for on and off … [Read more...] about Which brands resonate with South Africa’s Youth?
