The ROOTS survey data is now featured in the Ehrenberg-Bass institute for Marketing Science, as well as How Brands Grow 2. The findings, which were presented at Bryanston Country Club on Thursday, 7 April, show how three scientific tools can be used to grow your brand. Read more on: Media Update Submit your own Press Release or get free content for your … [Read more...] about ROOTS 2016: Science and marketing (Part 2)
ROOTS
ROOTS 2016: Science and marketing (Part 1)
This month, SPARK Media in conjunction with Caxton, launched the ROOTS 2016 survey at the Bryanston Country Club. This year’s focus was on turning science into marketing action, with the spotlight on how science can be used for the benefit of marketers. Read more on: Media Update Submit your own Press Release or get free content for your publication. My Press … [Read more...] about ROOTS 2016: Science and marketing (Part 1)
A+E Networks® brings Roots to Africa
A+E Networks® is bringing a new adaptation of the iconic TV series Roots to a whole new generation of viewers in Africa. Developed by HISTORY®, the eight-hour event miniseries boasts a stellar cast of award-winning actors and will premiere on HISTORY® from Sunday, 12 June 2016. Read more on: Media Update Submit your own Press Release or get free content for your … [Read more...] about A+E Networks® brings Roots to Africa
ROOTS 2016 to reveal changes in media consumption, purchasing and lifestyles
South Africa’s largest urban community level quantitative survey, ROOTS, is in field and due to be released in the first quarter of 2016 by SPARK Media. Read more on: Media Update Submit your own Press Release or get free content for your publication. My Press Release (MyPR) provides free South African targeted content and press releases for on and off line … [Read more...] about ROOTS 2016 to reveal changes in media consumption, purchasing and lifestyles
