Behavioural versus demographic segmentation: On one side of the ring, we have behavioural segmentation. On the other, we have demographic segmentation. When it comes to audience segmentation, these two approaches keep cropping up. Who do you think will take the title? Well, let’s not drag the fun out of it — you can play referee and decide! Source: media … [Read more...] about Behavioural versus demographic segmentation
segmentation
SA News: Solid Fats South Africa Market Share, Opportunities, Segmentation and Forecast to 2021
Solid Fats South Africa Market Share, Opportunities, Segmentation and Forecast to 2021: Solid Fats (Oils and Fats) Market in South Africa - Outlook to 2021: Market Size, Growth and Forecast Analytics is a broad level market review of Solid Fats market in South Africa. Solid Fats - includes lard, shortening and compound cooking fats (CCFs ... Source: "South Africa" - … [Read more...] about SA News: Solid Fats South Africa Market Share, Opportunities, Segmentation and Forecast to 2021
Lightstone Explore launches geodemographic segmentation tool for marketers
Lightstone Explore launches geodemographic segmentation tool for marketers: Lightstone Explore (LE) has officially launched Kaleidoscope, a geodemographic segmentation tool. Kaleidoscope will aid marketers and customer relationship managers in better understanding their customer base, and in identifying where to find more customers of the right target market for their products … [Read more...] about Lightstone Explore launches geodemographic segmentation tool for marketers
