Recently employees from prominent South African companies hit the headlines for wrong reasons when it was discovered that staff were ‘insulting’ people on Facebook and Twitter. Let’s just say that these companies are not the only to have been troubled by employees’ social media usage. Any quick search on Google will be peppered with articles about how employees were sacked for … [Read more...] about Top Tips to Address in Your Firm’s or Company’s Social Media Policy
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Tips on how to quantify ROI on social media
As businesses start to dedicate more resources to managing their social media channels, the question that they are asking is how they should measure return on investment, Andre Steenekamp, CEO of 25AM, offers metrics worth considering. Read more on: Media Update Submit your own Press Release or get free content for your publication. My Press Release (MyPR) provides free … [Read more...] about Tips on how to quantify ROI on social media
Social Media in the year that is 2016
Every New Year brings excitement. It’s a time or renewal and an opportunity to build something new. At the same time, it’s an opportunity to look forward to what we can expect. Read more on: Media Update Submit your own Press Release or get free content for your publication. My Press Release (MyPR) provides free South African targeted content and press releases for … [Read more...] about Social Media in the year that is 2016
South African police need more than social media savvy to polish their image | The Conversation
South African police duck bricks during a protest by students over tuition fees at the Union Buildings, the seat of government, in Pretoria. Reuters/Sydney Seshibedi The South African Police Service (SAPS) is increasingly using social media to bolster its public image. With around a dozen image-laden tweets and posts each day, the SAPS has used its Twitter and Facebook … [Read more...] about South African police need more than social media savvy to polish their image | The Conversation
Why universities should start taking social media far more seriously | The Conversation
Social media can benefit or harm universities – and it must be carefully managed. ShutterstockSocial media is a risky space. Many people have learned this the hard way – 2016 began with several South Africans losing their jobs after making racist comments on Facebook and Twitter. Social media has also been used to expose people who hold racist views. These incidents are a … [Read more...] about Why universities should start taking social media far more seriously | The Conversation
