Shifting from tatters to TAT: Managing a PR crisis: When a crisis strikes in PR, it's important to get everything back on track as soon as possible. This is where turnaround time (TAT) plays a vital role — by keeping your client, team and the public informed throughout. This, in turn, secures your brand's reputation and keeps the public trust intact. Source: media … [Read more...] about Shifting from tatters to TAT: Managing a PR crisis