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MMA Forum: Mobile is no longer just that “shiny toy”: Mobile advertising has suffered from the view that it is a supplemental to other forms of advertising. At the Mobile Marketing Association SA Forum, “The art of the possible - Building creativity in mobile”, held in Durban on Thursday, 18 August, this view was explored. Mobile is here, and it is only becoming more … [Read more...] about MMA Forum: Mobile is no longer just that “shiny toy”