Tractor Outdoor partners with Sunshine Cinema: Tractor Outdoor, one of South Africa’s leading, independent and outdoor media owners, recently partnered with Sunshine Cinema to host a free drive-in movie screening in Cape Town. The event aimed to highlight the need for safe cinema spaces in under-resourced communities, thus increasing access to quality films that showcase … [Read more...] about Tractor Outdoor partners with Sunshine Cinema
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Tractor Outdoor partners with Unilever
Tractor Outdoor partners with Unilever: Tractor Outdoor recently partnered with Unilever brand Vaseline to launch an exciting new campaign, which used dynamic digital out of home media (DOOH) to serve relevant creative to audiences, via the media owner’s extensive network of digital billboards. Source: media update Submit your own Press Release or get free content … [Read more...] about Tractor Outdoor partners with Unilever
Tractor Outdoor the first OOH media owner to join IAB SA
Tractor Outdoor the first OOH media owner to join IAB SA: Tractor Outdoor, one of South Africa’s largest out of home (OOH) and digital out of home (DOOH) media owners, has officially joined the ranks of the Interactive Advertising Bureau (IAB) South Africa (SA), a non-profit organisation focused on growing and sustaining a vibrant and profitable digital industry. Source: … [Read more...] about Tractor Outdoor the first OOH media owner to join IAB SA
Tractor Outdoor’s SME advertising fund assists Naturals Beauty
Tractor Outdoor's SME advertising fund assists Naturals Beauty: Tractor Outdoor launched its SME advertising fund in early 2020 with the intention of supporting businesses that were hardest hit by the pandemic. The company has given feedback on how its fund has assisted family-owned business Naturals Beauty. Source: media update Submit your own Press Release or get free … [Read more...] about Tractor Outdoor’s SME advertising fund assists Naturals Beauty
Tractor Outdoor executes fully automated buy in new Mini campaign
Tractor Outdoor executes fully automated buy in new Mini campaign: Tractor Outdoor, one of South Africa's largest out of home (OOH) and digital out of home (DOOH) media owners, has announced that it has executed a fully-automated programmatic buy in a new campaign for Mini. This was done together with location-based marketing specialists Posterscope South Africa. Source: media … [Read more...] about Tractor Outdoor executes fully automated buy in new Mini campaign
