A trust-defined customer experience journey will dominate in 2021: Gaining brand trust has taken on a much deeper meaning since the Covid-19 pandemic ordeal, as companies could provide evidence of their legitimate concern for customers, says the Immersion Group team. They add that the Covid-19 pandemic has birthed a renewed need for brand trust. Source: media … [Read more...] about A trust-defined customer experience journey will dominate in 2021