The rise of mobile streaming: YouTube versus Netflix: With the rise of YouTube and Netflix, mobile streaming is having its moment in the spotlight right now, as demand for entertainment on the go increases. But what is it about these shows on the small screen that attracts consumers? And who are the front-runners in this industry? media update’s Taylor Goodman … [Read more...] about The rise of mobile streaming: YouTube versus Netflix
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Vanity versus actionable: Looking at the metrics that matter
Vanity versus actionable: Looking at the metrics that matter: Vanity metrics versus actionable metrics — understanding the difference can be confusing. On-screen, it looks so good to have over 1 000 followers, but then you only get seven likes on your posts. What is this really saying about your content and how can you improve it? Source: media update Submit your own … [Read more...] about Vanity versus actionable: Looking at the metrics that matter
Infographic: Reels versus TikTok
Infographic: Reels versus TikTok: Will Instagram ever be able to compete against the growing popularity of TikTok? Ethan Bayliss, digital marketer at thedigihut, highlights the results from thedigihut's recent study to answer. The study reviewed over 200 accounts that are currently active on both platforms. Source: media update Submit your own Press Release or get free … [Read more...] about Infographic: Reels versus TikTok
Behavioural versus demographic segmentation
Behavioural versus demographic segmentation: On one side of the ring, we have behavioural segmentation. On the other, we have demographic segmentation. When it comes to audience segmentation, these two approaches keep cropping up. Who do you think will take the title? Well, let’s not drag the fun out of it — you can play referee and decide! Source: media … [Read more...] about Behavioural versus demographic segmentation
Streaming versus pay TV: Which option is best?
Streaming versus pay TV: Which option is best?: Streaming versus cable TV; a debate that has polarised the media industry for years. With each medium having its own advantages and drawbacks, it can be confusing to determine which option is best for you — we can help with that. Source: media update Submit your own Press Release or get free content for your … [Read more...] about Streaming versus pay TV: Which option is best?
