vibrancy

After ending up in marketing by chance more than 15 years ago, Lynne Gordon, MD of Added Value, has seen many marketing trends come and go. There’s the simple, linear ways of measuring consumers and complex strategies to achieve cultural vibrancy to name but two. Regardless of the trend, Gordon believes marketers must include consumers in their story.  Read more on: … [Read more...] about Lynne Gordon; marketing with cultural vibrancy