Five ways to advertise to an audience with an eight-second attention span: Advertising to an audience with a short attention span makes a marketer’s job a whole lot more difficult. Fortunately, media update’s Talisa Jansen van Rensburg is here to take a look at five of the ways that marketers can entice consumers who are only willing to engage for eight … [Read more...] about Five ways to advertise to an audience with an eight-second attention span
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Three ways Checkers is keeping its marketing green
Three ways Checkers is keeping its marketing green: Checkers is well aware of the importance of being environmentally friendly and ensuring that its marketing tactics focus on keeping it green. The reason for this is because consumers, globally, are more concerned about the environment than ever before — they want to know that the companies they support are doing good for … [Read more...] about Three ways Checkers is keeping its marketing green
Three ways that brands can leverage community to bolster customer experience
Three ways that brands can leverage community to bolster customer experience: As the world grapples with the coronavirus pandemic, efforts to stop the spread have people feeling more isolated than usual, says Miguel De Gracia, SVP client partner at Acceleration, a Wunderman Thompson Company. De Gracia says that the pandemic has impacted all facets of life and a sense … [Read more...] about Three ways that brands can leverage community to bolster customer experience
Five ways that your business can reach more people with hashtags
Five ways that your business can reach more people with hashtags: Hashtags are a key component in any social media strategy, says Zubeida Goolam, co-founder and creative partner at BRANDTRUTH//DGTL. Goolam says that when used correctly, they can increase your business's discoverability online and reach more people who could potentially be interested in your products or … [Read more...] about Five ways that your business can reach more people with hashtags
Four ways to build business relationships through PR tactics
Four ways to build business relationships through PR tactics: Public relations offers a number of strategic communication methods that you can use to build good business relationships with relevant stakeholders and the public. Here, media update’s Nakedi Phala reveals four PR tactics that will help you build mutually beneficial business relationships. Source: media … [Read more...] about Four ways to build business relationships through PR tactics
